The Myth of Paid Ads
When you haven't found Product-Market Fit (PMF), running Facebook or Google Ads is like pouring water into a leaky bucket. You need organic, high-intent users to tell you what's broken.
Tactic 1: The "Build in Public" Loop
Document your journey on Twitter and LinkedIn. Don't just share successes; share the architecture choices, the bugs, and the revenue numbers. Indian developers and early adopters respect transparency.
Tactic 2: Niche WhatsApp & Telegram Groups
Identify 10 groups where your target audience hangs out. DO NOT spam your link. Instead:
- Answer questions related to your domain for 2 weeks.
- Build authority.
- When relevant, mention a tool you built that solves the exact problem being discussed.
Tactic 3: Product Hunt Launch Strategy
A good Product Hunt launch can bring 500-1000 users in 48 hours. Use the BSL community to get early feedback on your messaging before your official launch.